Our strategic approach for Takecaremom.com's communications was centered on establishing it as the go-to natal-safe brand, dedicated to empowering new mothers to prioritize their well-being and extend it to their babies by a meticulously crafted Tagline- 'First You.' To stand out in the crowded market and enhance discoverability, we introduced the innovative term 'Natal-Safe' as our product descriptor—a concept popularized through social media and designed to make our products easily searchable on Google. Beyond product positioning, our brand's overarching mission is to instill confidence in new mothers as they embark on their motherhood journey.