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We delve into your existential purpose, asking the crucial "why" behind what you do and beyond how you do it. This serves as the most effective governing compass one can possess. Analyzing the cultural landscape and your potential impact, we articulate a meaningful purpose that becomes your organisation's core.
Developing the personna that aligns with your purpose
We recognize the Archetype persona that corresponds to your mission, setting the foundations of your culture and principles. This nurtures in-house advocates who embrace your unified belief structure, promoting a unified and enthusiastic organization. An effective brand-culture blend is what drives outstanding organizations.
Designing the unique visual language and messaging
Your brand's personality comes alive for the outside world through this step. We craft a powerful visual identity that cuts through the clutter and disrupts the market. With clear, authentic messaging in your brand's voice, we ensure that you stand out and leave a lasting impression in the crowded marketplace.
Research & Insights
Role of Brand & Impact
Brand Purpose
Brand Positioning
Brand Archetype
Culture Fusion
Tagline/Big Idea
Logo Design
Visual Identity
Packaging Design
Space Design
Website & App Design & Dev
Brand Book
Brand Communications
Tactile Films
Topical Campaigns
Social Media Creatives
Digital Ideas
Content Strategy
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Our Founder, Kanan Rathi is an award-winning advertising expert with over 15 years of industry experience. Over the years, she has transformed her passion into successful creatives for some prominent global and National brands that include Cadburys, Asian Paints, HUL, Marico, IPL, CaratLane, MTV, Shoppers Stop, Nycil, LandRover, TVS, ICICI, HSBC, Tata Sky, Jet Airways and more, having worked with renowned agencies like Ogilvy & Mather and McCann Worldgroup.
She is a seasoned expert in the art of Brand Building, Ideation, Designing & Execution. Her diverse skill set allows her to fearlessly tackle any challenge with precision and creativity. Passionate about elevating consumer experiences, she brings a unique blend of design thinking and innovative approaches to the project at hand.
She has been fortunate to garner a few National as well as International awards. Furthermore, her evaluating skills have been acknowledged through her service as a jury member at the esteemed ABBYS National Advertising Awards.
Beyond her professional pursuits, she is a devoted mother of two, and believes in enriching life through diverse experiences and enjoys travelling like a flâneur, immersing herself in cross-cultural encounters, exploring the depths of the ocean through scuba diving, open-air musical performances and indulging in the world of books.
Connect with her directly at +91 9920078555