Joy Spoon’s new visual identity, crafted by BrandMynt, successfully breaks the traditional mould of Mukhwas branding. The vibrant, modern appeal captures the essence of joy and zest, making the brand instantly recognizable and highly collectible. Our design approach focused on- INSTANT RECOGNITION: Unique designs highlight the hero ingredients of each Mukhwas variety, making it easy for customers to identify their favorites. ENHANCING GRANDEUR: Unique labels for each of the 12 SKUs create the impression of a much larger, and a dynamic brand. CUSTOMER LOYALTY: Distinct labels turn each tin or bottle into a collectible, fostering brand loyalty and repeat business.